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Making Numbers Count: How to translate data into stories that stick by Chip Heath, Karla Starr

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SKU: book-9781787634220 -da30984

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About The Book

Whether you're interested in global problems like climate change, and understanding that the Australian wildfires destroyed an area twice the size of Portugal, or just grasping how few people have washed their hands between visiting the bathroom and touching your hands, this book will help math-lovers and math-haters alike translate the numbers that animate our world.

Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. So how can we more effectively translate numbers and stats so that the data comes alive?

Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, the authors reveal what's compelling about a number and show how to transform it into its most engaging form.

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About Author
Chip Heath

Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.

Karla Starr

Karla Starr has written for O The Oprah Magazine, The Atlantic, Slate, Popular Science, the Guardian and the LA Times. She has appeared on CBS Sunday Morning. She is the author of Can You Learn to Be Lucky? and lives in Portland, Oregon.

Book Review

"Concise, breezy and pragmatic, Making Numbers Count clocks in at a spare 135 pages of primary text. If you started reading it on the Acela when you left New York, you’d finish it by the time you arrived in Boston—with more than enough time left over to peruse the endnotes, review the consolidated advice in the appendix and ponder the authors’ core maxim, which comes to a mere eight words: ‘Use whole numbers, not too many. Preferably small.’” —Wall Street Journal

“This cure for statistical illiteracy couldn’t come at a better time or from a better team—a psychologist and a journalist present remarkably practical techniques for comprehending and communicating the math that really matters.” —Adam Grant

"A very enjoyable read, this book is filled to the brim with great examples of extreme number makeovers, as well as impressive before and after examples that present a dry number in an easy-to-digest way.” —CEO Today

“A unique popular math book . . . [that] delivers a painless, ingenious education in how to communicate statistics and numbers to people who find them confusing. . . . Packed with tables, anecdotes, and amusing facts, the narrative makes math accessible. . . . Astute advice for businesspeople and educators.” —Kirkus Reviews

General

AuthorChip Heath
PublisherBantam Press
Publication date2022 A.D
LanguageEnglish
BindingPaperback
ISBN9781787634220

Sales Package

In the boxMain Uni
Weight0.2440

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