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The Power of Habit: Why We Do What We Do and How to Change by Charles Duhigg

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SKU: books-9781847946249 -da33291

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about the book

Habits are difficult to change. The neuroscience behind the functioning of habits is still not known to many. On one hand, there is always one section of the society which finds it exceptionally easy to adapt to new situations, new environment and frequent changes. On the other hand, there are people and organizations who strive hard to mold themselves into a changing environment.

The Power of Habit: Why We Do What We Do and How To Change presents us with brilliant information in the most engaging way that enlightens us towards the depth of human nature and its tremendous potential to transform. Through this book we visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We also understand the importance of the right habits which led to the success of great personalities.

Keystone habits help earn billions and can also make a difference between failure and success, life and death. Hence, The Power of Habit: Why We Do What We Do and How To Change gives the readers an insight into the world's top notch companies, Rick Warren's Saddleback Church, NFL locker rooms and the nation's largest hospital to suggest the importance of right habits.

Additional

General all

About Author
Charles Duhigg

My name is Charles Duhigg, and I'm a reporter for The New York Times. I'm also the author of The Power of Habit, about the science of habit formation, as well as Smarter Faster Better: The Secrets of Productivity in Life and Business (which is available for sale on Amazon on March 8, 2016!)

I've worked at the Times since 2006. In 2013, I was part of a team that won the Pulitzer Prize for a series about Apple named "The iEconomy". Before that, I contributed to NYT series about the 2008 financial crisis, how companies take advantage of the elderly and national violations of the Safe Drinking Water Act. (For those series, I won the National Journalism Award, the Investigative Reporters and Editors' Medal, the National Academies' reporting award and other recognitions.)

But let’s be honest, you aren’t visiting this page so I can brag about series and awards. (Unless you’re my mom. Hi mom!)

I’m also a native of New Mexico. I studied history at Yale and received an MBA from Harvard Business School. I now live in Brooklyn with my wife and two children and, before becoming a journalist, was a bike messenger in San Francisco for one terrifying day.

Book Review

Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good. ― Financial Times

Once you read this book, you’ll never look at yourself, your organisation, or your world quite the same way.Absolutely fascinating. ― Wired

Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change. ― The New York Times Book Review

This fascinating book by a New York Times journalist explores how people get stuck in a rut and delves into psychological and neuroscientific research to find out what it takes to change our most deeply ingrained habits. ― Guardian

General

AuthorCharles Duhigg
PublisherRHUK
Publication date7 February 2013
LanguageEnglish
Number of page400 pages
Product Dimensions 12.9 x 2.4 x 19.8 cm
BindingPaperback
ISBN9781847946249

Sales Package

In the box1 x Main product
Weight0.2770

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