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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses by Eric Ries

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SKU: books-9780670921607 -da34132

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about the book

THE INTERNATIONAL BESTSELLING SENSATION

Most new businesses fail. But most of those failures are preventable.

The Lean Startup is the approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean.

The Lean Startup changes everything - Harvard Business Review

Additional

General all

About Author
Eric Ries

ERIC RIES is an entrepreneur and author of the popular blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup, and has had plenty of startup failures along the way. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an Entrepreneur-in-Residence at Harvard Business School. His Lean Startup methodology has been written about in the New York Times, the Wall Street Journal, the Harvard Business Review, the Huffington Post, and many blogs. He lives in San Francisco.

Book Review

“I make all our managers read The Lean Startup.” —Jeffery Immelt, CEO, General Electric

"Eric has created a science where previously there was only art. A must read for every serious entrepreneur—and every manager interested in innovation." — Marc Andreessen, co-founder of Andreessen Horowitz, Opsware Inc. and Netscap

General

Author Eric Ries
Publisher Penguin UK
Publication date6 October 2011
LanguageEnglish
Number of page336 pages
Product Dimensions 15.3 x 2.5 x 23.4 cm
BindingPaperback
ISBN9780670921607

Sales Package

In the box1 x Main Product
Weight0.1950

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