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Decoding Greatness: The Hidden Strategy for Achieving Extraordinary Success by Ron Friedman

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SKU: book-9781471192821 -da33795

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about the book

For generations, we’ve been taught there are two ways to succeed—either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.
To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. It’s the ability to taste an intoxicating dish and deduce its recipe, to listen to a beautiful song and discern its chord progression, to watch a horror film and grasp its narrative arc.
Using eye-opening examples of top performers—from Agatha Christie to Andy Warhol, Serena Williams to Steve Jobs—and groundbreaking research on pattern recognition, skill acquisition, and creative genius, Friedman reveals the staggering power of reverse engineering and teaches you how to harness this vital skill for yourself.
You’ll learn how to take apart models you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas, methods, and products that are uniquely your own. Along the way, you’ll meet the culinary detective who exposes top-secret recipes, the burglar who can visit a bank and recreate its blueprints, and the celebrated artist who reverse engineered his way to the top of his profession without any formal education.
Bursting with unforgettable stories and actionable strategies, Decoding Greatness is an indispensable guide to learning from the best, improving your skills, and sparking breakthrough ideas.

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General all

About Author
Ron Friedman

Ron Friedman is an award-winning psychologist who has served on the faculty of the several prestigious colleges in the United States and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers, including TheNew York Times, TheWashington Post, The Boston Globe, the Globe and Mail, The Guardian, as well as magazines such as Harvard Business Review and Psychology Today.

Ron is the founder of ignite80, a learning and development company that translates research in neuroscience, human physiology and behavioral economics into practical strategies that help working professionals become healthier, happier and more productive. His first book, The Best Place to Work, was selected as an Inc. Magazine Best Business Book of the Year.

Book Review

"This book is your secret decoder ring for understanding how athletes, artists, entrepreneurs, and even criminal masterminds create breakthroughs. Clear, concise, and backed by science, it’s a powerful combination of analysis and storytelling that will transform the way you approach your next project.” — Daniel H. Pink, author of When, Drive, and To Sell is Human

“If this book was full of insights about the patterns that drive excellence across fields, it would be well worth your time. Ron Friedman has gone a step further: he actually teaches you how to detect new patterns yourself. With alluring stories and illuminating studies, he shows how we can all learn more from great achievers and innovators.” —Adam Grant, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLife.

"Great innovators have one thing in common. They all cracked the code. In his riveting new book, Ron Friedman shows how history’s most creative minds unlocked the potential of reverse engineering, and more importantly, how to apply that process strategically in today's most competitive fields. Filled with compelling, unforgettable stories, Friedman shows how disruptive innovations in technology, sports, art, and business have shaped our world where future innovations can be found." —Marshall Goldsmith, New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There

General

Author Ron Friedman
PublisherSimon & Schuster UK;Simon & Schuster Publishers India Pvt Ltd
Publication date17 June 2021
EditionExport/Airside edition
LanguageEnglish
Number of page288 pages
Product Dimensions 15.3 x 2 x 23.4 cm
BindingPaperback
ISBN9781471192821

Sales Package

In the box1 x Main product
Weight0.3800

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