Liril
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About Liril
Liril is a leading brand of India which is identified with freshness and energy. It was launched in the year 1975 by Hindustan Unilever Private Limited. It is owned wholly by Hindustan Unilever and is one of the based lime based soaps in the market today.
The journey of Liril started in the year 1975 when Hindustan Unilever launched their brand. It was launched as a response to research which indicated the only private time available for a housewife was her bathroom. It was conceived by a group of young managers in Hindustan Unilever. They wanted to make a soap which has all the appeals of lime and freshness. Liril was designed to be blue in color but after the failure of initial trials, the green color was adopted. Liril since then has made several changes to its model and has continued to grow.
The brand Liril was born in the year 1975 with the launch of the green soap in the market. Since its launch, the soap has maintained its unique properties and has become one of the most sought after household soaps in the country. The brand fell from its expectations after the launching of the Liril 2000 which focused on a generic beauty concept. HUL is trying to reinvent the soap by reviving the brand value. The current lime flavor of Liril was designed to keep in tune with its concept of freshness and energy. HUL is focusing to make Liril enter the rural market base which it has somewhat lost out to the competition.
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