Fogg
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Fogg Black Series Fresh Aromatic, Perfume Body Spray For Men, Long Lasting & No Gas Deodorant, 120ml
Rs.445Fogg Black Series Fresh Fougere, Perfume Body Spray For Men, Long Lasting & No Gas Deodorant, 150ml
Rs.445About Fogg
Fogg is one of the top-selling perfume deodorants in India and a revolutionary product introduced in the Indian market, back then people only used deodorants which were usually alcohol-based and alcohol initially stimulates sweating, but may also temporarily kill bacteria, mainly they came in as aerosol sprays, which caused a lot of wastage. Fogg’s idea of deodorant with no gas became extremely popular in India and Nepal.
The founder of Fogg Darshan Patel who is the promoter of Vini Cosmetics was yet to come up with his innovation in the world of the deodorant market. The product idea which he was about to give is the reason for his immense success today.
Darshan Patel was once sitting in his Ahmadabad office, dressed in his trademark white shirt and trousers, this is where he first conceived the idea of Fogg. He decided to address the problems of consumers where their deodorants did not last long. He then launched Fogg, a product without gas, which prevents the liquid from vaporizing easily, checks its wastage, and makes a deodorant bottle last longer.
Fogg was finally launched in end-2011 with the tagline Bina gas wala spray (deodorant without gas). The market response was overwhelming. Media reports, quoting Nielsen data, have said that Fog is now the leader in the deodorant market with a 12 percent share. And in six years since the launch of Fogg the market for deodorants in India has expanded four times to Rs 3,600 crore from Rs 900 crore earlier.
Fogg came into the Indian market giving a huge shock and came with a lot of promises. The main attraction of Fogg Deodorant is that it lasts longer compared to other deodorants in the consumer market.
Fogg guaranteed at least eight hundred sprays per single bottle, which caused a huge stir in the market and encouraged the customers to buy their products. Fogg came into being when the deodorant market contained products that were similar to each other. Fogg became a revolutionary product that was liquid-based instead of typical gas-based deodorants in the market.
Fogg promises that their products are best in their quality, as it undergoes dermatological testing, therefore the consumers are assured of no side effects. The deodorants are not only restricted to men’s products but they have several variants of deodorants for both men and women.
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