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The Four: The Hidden DNA of Amazon, Apple, Facebook and Google by Scott Galloway

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SKU: bookss-9780552173438 -da34610

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about the book

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four

Additional

General all

About Author
Scott Galloway

Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business, and a public speaker, author, and entrepreneur. He was named one of the world's 50 best business school professors by Poets and Quants

Book Review

The Four is a fantastic, provocative book about where we are now and where we are going. -- Phil Simon ― Huffington Post

Well argued and accessible... refreshingly clear-eyed -- Brad Stone, author of The Everything Store

Full of sharp insights and unconventional views ― Nature

This analysis of the rise of Amazon, Apple, Faceboook and Google stands out because it adds significantly to the tide of criticism currently sweeping over Silicon Valley -- Tristan Quinn ― Times Literary Supplement

When it comes to the digital age, Scott Galloway is Christopher Hitchens with an MBA, namely a brainy and fearless provocateur -- James Warren ― Vanity Fair

A big help in understanding how so many of us have come to completely rely on these tech giants ― and what the future holds for other, less powerful companies. ― Business Insider, Best Business Books of 2017

Scott is a genius at engaging an audience in an intelligent, thoughtful, sometimes snarky and often humorous manner -- Joanne Tombrakos ― Huffington Post

General

Author Scott Galloway
Publisher Corgi
Publication date6 September 2018
LanguageEnglish
Number of page336 pages
Product Dimensions 12.7 x 2 x 19.8 cm
BindingPaperback
ISBN9780552173438

Sales Package

In the box1 x Main Product
Weight0.2300

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